🧠 ADHD apps find their flow

Pun intended. Plus, $12M for teen mental health, and an inpatient revenue bump for Hazelden Betty Ford

Brought to you by:

Welcome to The Census, your weekly roundup of what matters in behavioral health care.

Today, we’re breaking down:

  • Rising demand for Inflow’s ADHD app 

  • Your latest news headlines in under two minutes

Let’s dive in.

- Shân

P.S. We want to make this newsletter even more valuable to you. I spend hours each week writing it. So, it would mean the world to me if you could fill out this anonymous 30-second reader survey :)

Reading time: ~3 minutes.

On our radar

What we’re watching this week 

📲 People are flocking to Inflow’s ADHD app

The London-based app has raised millions since its 2020 launch, and more and more American users are signing up.

US data, six-month rolling average. Source: Google Trends

Inflow helps people manage their ADHD through Cognitive Behavioral Therapy (CBT). A ~$48/month subscription gives users access to:

  • ‘Proven ADHD brain hacks’

  • 200+ CBT learning modules

  • Personalized coaching strategies

  • Connection to a team of clinical experts

The app raised $11M last year, and already has 100k+ downloads on Google Play (this number excludes iOS users). 

Zooming out: US consumer search interest for ADHD apps has been climbing for some time. Unsurprising, given ~4.4% of American adults have ADHD. And many of these ~14M people want accessible, affordable management options.

Inflow is doing a great job of meeting these needs with science-backed support. 

  • Expect a number of competitors to emerge, including those targeting other neurodiverse populations amid the move to teach people how to harness their differences vs. viewing them as something to ‘fix’

Hmmm, that’s interesting: Inflow’s reviews point to a pretty glitchy user experience, with some even stating the app “exploit[s] the disability they claim to serve.” Yikes. 

  • These reviews are a goldmine for competitors looking to beat Inflow at their own game

Let’s get to your news headlines.

Catch up quick

This week’s top stories

Latest news

This is heartbreaking. I feel like I write that a lot. US data, six-month rolling average. Source: Google Trends

⚕️ Psychologists and psychiatrists are opting out of taking insurance as health plans increasingly decide who can get mental health treatment and for how long.

📈 Hazelden Betty Ford Foundation reported a bump in revenue driven by demand for inpatient services — notable, given outpatient programs have been driving SUD treatment growth. 

🫂 The Surgeon General released an advisory on parents’ declining mental health, calling for expanded support.

📝 BHB compiled a list of behavioral health companies primed for their next chapter, from acquisitions to IPOs.

😮 An AI model correctly identified 79% of children with autism by analyzing information from medical records and background history. 

💊 The FDA has widened its probe of ecstasy-based drug studies, and is now asking people involved in the trials whether side effects went unreported.

🏥 Neuro Wellness Spa opened a psychiatry and TMS clinic in Pasadena, the group’s 10th location in Greater Los Angeles.

📵 In an effort to improve student mental health, US schools are doubling down on cell phone bans.

⚠️ More than 3 in 4 Americans don’t feel they could help someone suffering an opioid overdose

💉 Surging demand for GLP-1 weight-loss drugs is helping drive up the cost of workplace insurance — and benefits could be pared next year in response.

😞 Drugs like fentanyl kill more workers in construction than in any other industry — and they need better access to overdose meds.

🌈 LGBTQ+ recovery advocates in Ohio are calling for safe sober spaces as queer people are currently ‘caught between recovery and community.’

🚨 Eating disorder treatment provider Monte Nido reported a cyberattack involving unauthorized access to patient data.

💡 How SUD providers are offering more holistic treatments by integrating services for depression, anxiety, trauma, and other conditions.

👀 Something to chew on: A select group of PE-backed providers benefited from the federal process for resolving billing disputes for out-of-network care. Interesting.

Funding rounds & investor moves

Pharma company NRx Pharmaceuticals owns HOPE Therapeutics. Source: LinkedIn

🤑 HOPE Therapeutics, a ketamine therapy provider, announced (ballsy) plans to acquire five ketamine clinics and reach a revenue goal of $100M/year.

🥳 BeMe Health, a Miami-based digital mental health startup focusing on support for teens, raised $12.5M. 

💵 Forge Health, an outpatient provider, raised an undisclosed amount to deliver ‘one-stop-shop’ services that address SUDs and mental illness via value-based care.

💰 The Cambia Health Foundation invested $500k to bolster the behavioral healthcare workforce in the Pacific Northwest.

🧑‍⚖️ California lawmakers are debating whether to go where Congress won’t and give the state the ability to block private equity acquisitions of health care facilities or providers.

👀 Related: PE-backed behavioral health companies are now organizing to oppose additional dealmaking oversight in California.

Why are you seeing this ad?

Because we know how hard it can be to grow your census. And we really like putting blue buttons in this email.

If you press this blue button below, you’ll get a free website audit from a team that grows patient counts from zero to full, using digital marketing.

The audit is yours to keep. 

Just scroll to the bottom of the page and fill out the form.

Studies & opinion pieces

🍄 How the psychedelics medicine bubble burst (opinion).

👶 Most parents would welcome predictive testing for autism as young as six months old (study). 

🧠 Addressing depression during adolescence is ‘critical’ to avoid issues in young adulthood (study).

🤝 The urgent need for Collaborative Care in behavioral health (opinion). 

That’s it for this week! See you next Wednesday with the latest headlines.

- Shân

P.S. You can email me here if you want to share any feedback, or let me know about a business I should be featuring.

Did someone forward you this mail? Wow, you have cool friends. Join us!