American Addiction Centers Names New CO-CEOs

Hey there. Tim here.

This is issue #14 of The Census, a weekly newsletter to help you succeed in the behavioral healthcare industry. This week …

• American addiction centers names new CO-CEOs

• Nystrom & Associates expands their mental health network

• Ideal Option is undergoing a massive MAT clinic expansion

• The Ketamine boom (and bust)

This Issue Is Sponsored By Treatment Leads.

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1. American Addiction Centers Names Dr. David Hans, Ellen-Jo Boschert New Co-CEOs

American Addiction Centers (ACC) announced that Dr. David Hans and Ellen-Jo Boschert will be taking over the company as co-CEOs.

Dr. Tom Britton, who served as the CEO for nearly two years, appears to be leaving the company.

This new role is an internal promotion for both Hans and Boschert. Hans previously served as the company’s chief clinical and compliance officer. Before joining the American Addiction Centers, he served as the CEO of Haven Behavioral Hospital in Albuquerque. His resume also includes a stint as CEO of Acadia Healthcare’s Life Healing Center.

»» Click here to read the full article on BH Business.

2. Nystrom & Associates Expands with New Mental Healthcare Clinics in Green Bay and Oshkosh

Nystrom & Associates today announced the grand opening of their newest Wisconsin clinics in Green Bay and Oshkosh. The clinics will offer individual outpatient therapy, couples and family therapy, and psychiatric services. Nystrom will also offer telehealth services for patients around the state. Representatives from the Oshkosh and Green Bay Chambers of Commerce will be in in attendance, alongside Ashwaubenon Village President Mary Kardoskee and Regional Representative for U.S. Senator Tammy Baldwin, Jennifer Garner.

»» Read full press release on PR News Wire.

3. Get More Qualified Addiction Treatment Leads On Autopilot.

1. Get More Traffic – Generate more traffic to your website and your brand!

2. More Leads and Phone Calls – Effective digital marketing is one of the best ways to make the phone ring!

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4. Ideal Option Opens Yet Another Medication Assisted Treatment Clinics

Ideal Option, a national leader in evidence-based outpatient treatment for addiction to fentanyl, heroin, methamphetamine, alcohol and polysubstance, has opened a new addiction medicine center in Yakima.

This new facility in Yakima is only the latest edition to their expanding network.

In November …

• they opened a new clinic in Spokane.

• they also partnered with Helping Hands homeless shelter to see patients once a week.

• they opened a new clinic in Monroe.

• they opened a new clinic in Park Heights.

5. Patients Are More Interested In Ketamine Treatment Than Ever Before

It’s likely that the drastic spike in search interest is related to the Ketamine overdose death of Mathew Perry.

However, aside from the recent spike in interest, it’s also clear that interest in Ketamine as a treatment option has been increasing over the last 5 years.

Most notably, Ketamine seems to show amazing positive results in treating severe depression.

Interestingly, most upstart Ketamine clinics are already going bust, likely to the over expansion and VC bubble from investors looking to take advantage of the growth opportunities.

Our prediction is that as the market settles down, there will be clear winners in the space and the treatment modality itself will become more accepted and viable for investors.

P.S. - Whenever you’re ready, here are 3 ways I can help you.

1. Schedule a free audit - Interested in generating more phone calls? This is the best way to get started. I’ll send you a thorough audit of all your digital marketing. Book an appointment.

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That’s it for this week.

Soon, we’ll be launching podcast episodes and even more resources to help you succeed in behavioral health.

Thanks. Talk to you next week.

Tim