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Bicycle Health Wants Buprenorphine Injections In Grocery Stories

Plus, Haven Health makes a deal, a simple trick to generate more phone calls, and why your SMS marketing is in jeopardy.

Hey there. Tim here.

This is the first issue of “The Census.” A weekly newsletter to help you make an impact in the behavioral healthcare industry. This week …

  • Bicycle health books a deal with Albertsons

  • Haven Health makes an acquisition (and other business news)

  • A simple trick to generate more phone calls

  • Why your SMS marketing is in jeopardy.

Let’s get started …

1. OUD Provider Bicycle Teams Up with Retail Giant Albertsons on Buprenorphine Injections

Virtual opioid use disorder provider Bicycle Health has inked a deal with retail giant Albertsons to make buprenorphine extended-release injections, a type of medication-assisted treatment, available in 17 states.

The partnership enables Bicycle Health’s doctors, nurse practitioners and physician assistants to prescribe the injectable, called Sublocade, and have that prescription filled at Albertsons Companies pharmacies. The extended release injection will be available at 700 Albertsons Companies pharmacy locations, including Safeway and Acme pharmacies.

Bicycle is pitching extended-release injections as a way for patients to receive MAT without taking oral medication daily.

2. Haven Health Management Acquires Recovering Champions

Haven Health Management, a national provider of addiction and mental health treatment services, announced on Thursday that it has acquired Recovering Champions, a drug and alcohol rehabilitation program in Massachusetts. Based in Cape Cod, Recovering Champions specializes in treating substance use and co-occurring disorders.

Plus …

3. The 7 Step Process Used To Generate Qualified Leads For Drug Rehab Centers

Discover The BEST Digital Marketing Tactics For Generating Patients Into Your Facility Even If You Suck At Digital Marketing.

MORE LEADS. MORE QUALIFIED PHONE CALLS. MORE PATIENT ADMISSIONS … IN AS LITTLE AS 30 DAYS.

In this free course, you will learn how to …

  • seo your drug rehab website to generate relevant traffic from people who want and need your services.

  • build an outreach team to generate backlinks and build your facilities online authority.

  • use Google Business Listings, Yelp, and YP.com to generate high quality leads and phone calls.

  • get the most of your marketing budget by building an effective call tracking system WHICH MEANS you know EXACTLY which marketing channels are working and which ones you can stop.

  • effectively leverage many of the third party directories to maximize your exposure.

  • build a valuable alumni community to build a word of mouth referral system while also creating the best possible experience for your patients.

4. A Simple Trick To Generate More Phone Calls And Leads

This week, I am sharing with you a simple trick that will increase the conversion rate on your website. I see this mistake over and over again with different addiction treatment facilities.

For some reason, treatment centers lose sight of the most important metric that their websites are accountable for. That metric is phone calls. If the purpose of your digital marketing is to generate phone calls, doesn't it make sense to put the phone number front and center? Wouldn't you want to make it as easy as possible for people to call? T

Today, I will share with you a simple design trick to help make that happen for you.

5. Text Messages For Most Facilities Will Stop Delivering. 📵

Michelle Segovia gave us the simple breakdown of a most recent update in call tracking

New national A2P regulations kick in September 1 to block text messages from businesses not approved by the new registration process.

If you haven't registered, the process is currently taking more than 4 weeks. 😬

That means at least one month without your business being able to send text messages. 😬 😬

A2P applies to ALL outbound text messages (including appointment reminders/confirmations) and is especially concerned with the opt-in process.

That’s it for this week.

Let me know what you think of the new format.

Soon, we’ll be launching podcast episodes and even more resources to help you succeed in behavioral health.

Thanks. Talk to you next week.

Tim