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Caron Treatment Centers Launches New Services at Newly Renovated Outpatient Treatment Center

Plus, Zinnia Health Partners with Unite Us, Lightning Step names new CIO, and the behavioral healthcare conference.

Hey there. Tim here.

This is issue #9 of The Census, a weekly newsletter to help you succeed in the behavioral healthcare industry. This week …

  • Zinnia Health Partners with Unite Us

  • Lightning Step names new CIO

  • Behavioral healthcare conference

1. Caron Treatment Centers Launches New Services at Newly Renovated Outpatient Treatment Center

Caron Treatment Centers, a leading, internationally recognized non-profit dedicated to addiction and behavioral healthcare treatment, research, prevention, and addiction medicine education, recently launched an expanded range of mental health and trauma services to complement its existing substance use disorder assessment, outpatient treatment, and recovery support programs at its newly updated Caron Outpatient Treatment Center in Wyomissing.

The mental health program offers support and counseling for people who are dealing with diagnoses and issues related to mood, anxiety, and trauma, as well as people with SUDs who now need treatment for mental health challenges. Among the programs offered:

  • Comprehensive evaluations and assessments

  • Intensive outpatient and outpatient programs for both SUD and mental health

  • Group and individual counseling

  • Trauma-focused interventions

  • Gambling addiction counseling

  • Specialized addiction programs, prevention and education, and family member support

2. Zinnia Health Partners with Unite Us To Increase Accessibility to Inpatient Addiction Treatment for Veterans and First Responders

Zinnia Health, a nationwide behavioral health treatment network, and Unite Us, the nation's leading software company that enables cross-sector collaboration to improve people's health and well-being, are joining forces to establish a centralized platform that streamlines vital access for veterans and first responders to community-based resources through a robust, coordinated care network.

"Here at Zinnia, we made it our mission to offer Rhode Island's veterans and first responders a place to heal and feel at home. It's our pleasure to offer Healing for Heroes and meet you exactly where you're at in your personal mission for recovery."

Kristi Provuncher, General Manager, Zinnia Health Exeter.

3. Get More Qualified Addiction Treatment Leads On Autopilot.

  1. Get More Traffic – Generate more traffic to your website and your brand!

  2. More Leads and Phone Calls – Effective digital marketing is one of the best ways to make the phone ring!

  3. Increase Your Census – High value phone calls lead to more admissions!

You’ll hear a lot of other agencies make promises to you and use certain buzz words like “reach”, or “brand”, or “UX.” Not us … we only care about two things. Traffic and phone calls. You won’t find another agency in this space as dedicated to driving phone calls as us. That’s why we’ve been in business since 2010, and why we are still the highest rated agency in the behavioral health space.

4. Lightning Step Names Healthcare IT Veteran Martin Ignatovski as New Chief Information Officer

Lightning Step, a leading provider of integrated CRM, EHR, and RCM solutions for behavioral health practices, has appointed Martin Ignatovski, Ph.D., as its new Chief Information Officer (CIO). In his new role, Dr. Ignatovski will lead Lightning Step's technology and product vision and strategy.

Dr. Ignatovski joins Lightning Step from SimplePractice, where he served as their CIO. Prior to that, he held senior leadership positions at CoCENTRIX and Eye Care Leaders, spearheading digital transformations, technological advancements, data innovation, security frameworks, and compliance initiatives.

5.Who Is Going To Behavioral Healthcare Tech Conference?

From November 15th to 17th, 2023, the conference will take place at the Arizona Biltmore Waldorf Astoria in Phoenix, with virtual attendance options, bringing together a diverse range of participants.

BHT2023 brings together a mosaic of stakeholders, including health plans, health systems, employers and benefits consultants, digital health companies, investors, policy and advocacy organizations, and more.

P.S. - Whenever you’re ready, here are 3 ways I can help you.

  1. Schedule a free audit - Interested in generating more phone calls? This is the best way to get started. I’ll send you a thorough audit of all your digital marketing. Book an appointment.

  2. Get listed on Recovery Local - Join our network of treatment resources and put your company in front of thousands of daily users.

  3. Promote yourself in front of 1700 subscribers - Sponsoring our newsletter is an affordable and effective way to share your message with the industry leaders.

That’s it for this week.

Soon, we’ll be launching podcast episodes and even more resources to help you succeed in behavioral health.

Thanks. Talk to you next week.

Tim