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Clinical Protocols And Training For Ketamine-Assisted Therapy

Plus, Bradford Health Acquires Vertava, Sunnyside Raises $11.5M, And A New SAMHSA Report.

Hey there. Tim here.

Sorry about the late email this week. My daughter just started walking so we took some family time this morning. :)

This is issue #11 of The Census, a weekly newsletter to help you succeed in the behavioral healthcare industry. This week …

  • Bradford Health Services acquires Vertava Health Of Mississippi In Southaven

  • The behavioral healthcare tech conference

  • and a new SAMHSA Report

1. ATMA Is Developing Clinical Protocols and Training For Ketamine-Assisted Therapy To Treat Addictions In Collaboration With Dr. Aviva Fohrer

ATMA Journey Centers Inc. ("ATMA"), a Canadian company dedicated to advancing the field of psychedelic-assisted therapy, is delighted to announce its strategic collaboration with Dr. Aviva Fohrer. 

This collaboration aims to develop comprehensive treatment protocols for addiction using ketamine-assisted therapy (KAT) while also facilitating the training and coaching of practitioners and addiction counselors within the ATMA training program.

Do you think Ketamine Assisted Therapy is underutilized?

2. Bradford Health Services Acquires Vertava Health Of Mississippi In Southaven

Bradford Health Services, a leading provider of addiction treatment and recovery services, is pleased to announce its recent acquisition of Vertava Health of Southaven, MS. This strategic move marks a significant expansion of Bradford Health Services’ presence in the Southeast and commitment to delivering high-quality addiction treatment and mental health services in North Mississippi and surrounding areas.

"With the acquisition of Vertava Health of Mississippi, Bradford solidifies its dedication to transforming lives and communities impacted by addiction by providing exceptional care. We are excited to welcome the talented team at Vertava Health of Mississippi into our organization and look forward to working together to continue promoting recovery in this area."

Lisa Evans, CEO of Bradford Health Services

3. Get More Qualified Addiction Treatment Leads On Autopilot.

  1. Get More Traffic – Generate more traffic to your website and your brand!

  2. More Leads and Phone Calls – Effective digital marketing is one of the best ways to make the phone ring!

  3. Increase Your Census – High value phone calls lead to more admissions!

You’ll hear a lot of other agencies make promises to you and use certain buzz words like “reach”, or “brand”, or “UX.” Not us … we only care about two things. Traffic and phone calls. You won’t find another agency in this space as dedicated to driving phone calls as us. That’s why we’ve been in business since 2010, and why we are still the highest rated agency in the behavioral health space.

4. Alcohol Use Reduction Platform Sunnyside Raises $11.5M

Sunnyside, a digital health company focused on helping users reduce their alcohol use, has raised $11.5 million in Series A funding.

Motley Fool Ventures led the round with participation from Will Ventures. This brings the company’s total funding to roughly $14.6 million.

Sunnyside designed a platform to help users manage their alcohol use. It doesn’t use an abstinence model. Instead, it helps people track and monitor their habits and drink in moderation.

5. New SAMHSA Report: “Only 8 States Have ‘Well-Developed’ Value-Based Care Initiatives for Addiction Treatment”

The Substance Abuse and Mental Health Services Administration (SAMHSA) finds that meaningful development of value-based care policies for addiction treatment among the states is a rarity.

I highly recommend taking an hour to read it.

P.S. - Whenever you’re ready, here are 3 ways I can help you.

  1. Schedule a free audit - Interested in generating more phone calls? This is the best way to get started. I’ll send you a thorough audit of all your digital marketing. Book an appointment.

  2. Get listed on Recovery Local - Join our network of treatment resources and put your company in front of thousands of daily users.

  3. Promote your company to 1700 subscribers - Sponsoring our newsletter is an affordable and effective way to share your message with the industry leaders.

That’s it for this week.

Soon, we’ll be launching podcast episodes and even more resources to help you succeed in behavioral health.

Thanks. Talk to you next week.

Tim