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Improving Behavioral Health Equity Boosts Bottom Lines

Plus, New Bridge Foundation gets a reward, A.I. brings human elements, and the Highmark + Spring Health Partnership

Hey there. Tim here.

This is issue #6 of The Census, a weekly newsletter to help you succeed in the behavioral healthcare industry. This week …

  • Improving behavioral health equity boosts bottom lines

  • New Bridge Foundation named one of best treatment centers In 2023

  • A.I. brings “human element” to addiction treatment care

  • Highmark + Spring Health partnership

1. ‘An Economic Incentive to Care’: Improving Behavioral Health Equity Boosts Bottom Lines

Payers and employers often have a blind spot when it comes to addressing inequities in behavioral health. Still, ignoring mental health care inequities can increase overall health care costs.

An analysis from Deloitte suggested that inequities have led to $320 billion in annual health care spending – “signaling an unsustainable crisis for the industry.”

That figure is expected to worsen.

As much as 80% of health outcomes are tied to social and economic conditions. These factors can have a notable impact on health, a person’s function, their quality of life, both their outcomes and the risk.

Yusra Benhalim, Senior National Medical Director of Optum Behavioral Health Solutions, told Behavioral Health Business.

2. New Bridge Foundation Named By Newsweek As One Of America's Best Addiction Treatment Centers 2023

New Bridge Foundation (NBF), Berkeley, CA, has been recognized by Newsweek and Statista as one of America's Best Addiction Treatment Centers 2023. This prestigious award, announced on August 16, 2023, is the fourth consecutive award received by NBF, making the treatment center an all-time winner. The list can be viewed on Newsweek's website.

The America's Best Addiction Treatment Centers 2023 list highlights the nation's top facilities based on quality of service, reputation, and accreditation relative to in-state competition. Facilities in the 25 states with the highest number of addiction treatment centers, according to the Substance Abuse and Mental Health Services Administration (SAMHSA), were included in the survey.

Plus …

3. Get More Qualified Addiction Treatment Leads On Autopilot.

  1. Get More Traffic – Generate more traffic to your website and your brand!

  2. More Leads and Phone Calls – Effective digital marketing is one of the best ways to make the phone ring!

  3. Increase Your Census – High value phone calls lead to more admissions!

You’ll hear a lot of other agencies make promises to you and use certain buzz words like “reach”, or “brand”, or “UX.” Not us … we only care about two things. Traffic and phone calls. You won’t find another agency in this space as dedicated to driving phone calls as us. That’s why we’ve been in business since 2010, and why we are still the highest rated agency in the behavioral health space.

4. How AI Brings The Human Element To SUD Treatment While Saving Time

Between 40 and 60% of people with substance use disorder relapse after detox and rehabilitation. Providers are eyeing artificial intelligence (AI) as a key to help improve that statistic.

The technology, which is not without its risks, has already been used for years in behavioral health treatment. In the substance use disorder (SUD) field, machine learning tech is being used to improve the connection between people struggling with SUD and care teams. SUD providers say the technology may add a human element to recovery support.

5. Highmark & Spring Health Launch Mental Well-Being

Highmark Health and Spring Health today announced their collaboration to expand the number of access points to behavioral health care by 40 percent for Highmark insurance members, including children and teens.

– Highmark’s Mental Well-Being powered by Spring Health will offer multiple levels of support: digital capabilities for daily wellness, one-on-one care navigation, deeper clinical care through in-person or virtual therapy, medication management, and 24/7 crisis support.

That’s it for this week.

Soon, we’ll be launching podcast episodes and even more resources to help you succeed in behavioral health.

Thanks. Talk to you next week.

Tim