Plant Medicine Is Making Its Way To Behavioral Health Mainstream

Hey there. Tim here.

This is issue #17 of The Census, a weekly newsletter to help you succeed in the behavioral healthcare industry.

This week …

• Ibogaine is being tested for mental health treatment

• Uwill acquires Christie Campus Health

• Is adolescent treatment too scarce?

• VALUE conference tickets are available

This Issue Is Sponsored By Treatment Leads.

Generating inbound leads for your treatment facility can be difficult, but it doesn’t have to be.

The Treatment Leads team has generated over 20,000 inbound calls for our clients in the month of December alone.

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1. More Evidence That Plant Medicine Is Making It’s Way To Behavioral Health Mainstream

There’s no doubt more people are becoming interested in plant medicine techniques as an attempt to treat addiction and other mental health issues.

The search volume for “Ibogaine treatment” has increased nearly 4X over the last 5 years.

This week, NATURE magazine also published a study on if Ibogaine could be used to treat traumatic brain injuries and the emotional results of combat related trauma.

The study was performed at Ambio Life Sciences in Mexico.

The paper documents substantial improvements on disability measures, as well as PTSD, depression and anxiety scores, both immediately after the treatment and at a one-month follow-up.

»» Click here to read the full press release on PR Newswire.

2. Uwill Acquires Christie Campus Health, Expands College Mental Health Services

On-campus mental health provider Uwill announced its first-ever acquisition on Tuesday.

The Natick, Massachusetts-based startup has acquired Lexington, Massachusetts-based Christie Campus Health. The latter provides counseling, mental health and wellness services to about 750,000 students at over 100 colleges, according to a news release. The terms of the deals were not disclosed.

“By combining Christie Campus Health with the sophisticated digital capabilities of the Uwill platform, we have assembled the team, technology and clinical resources to meet the diverse and growing needs of any college in the country,” Michael London, founder and CEO of Uwill, said in the release.

»» Read full story oh BH Business.

3. Get More Qualified Addiction Treatment Leads On Autopilot.

1. Get More Traffic – Generate more traffic to your website and your brand!

2. More Leads and Phone Calls – Effective digital marketing is one of the best ways to make the phone ring!

3. Increase Your Census – High value phone calls lead to more admissions!

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4. “Residential Addiction Treatment For Adolescents Is Scarce And Expensive”

Access to residential addiction treatment centers caring for U.S. adolescents under 18 years old in the United States is limited and costly, according to a new study supported by the National Institutes of Health. Researchers found that only about half (54%) of the residential addiction treatment facilities that they contacted had a bed immediately available, and for those that had a waitlist, the average estimated time before a bed opened was 28 days.

In addition, the average daily cost per day of treatment was $878, with close to half (48%) of the facilities that provided information requiring partial or full payment upfront. On average, the quoted cost of a month’s stay at a residential addiction treatment facility was over $26,000.

»» Read full press release on National Institute Of Drug Abuse.

5. Tickets To VALUE Conference In Miami Are Available

Behavioral Health Business presents VALUE, a conference for industry executives focused on the future of value-based care in behavioral health. 

Join c-suite executives and thought-leaders wanting to define the conversation around this and future payment models in behavioral health care. 

Who You Can Expect to Meet at VALUE:

• Behavioral health owners and operators

• Payers, insurers and health systems

• Investors and capital providers

• Technology providers

»» Click here to get your tickets. My team will be there. We would love to buy you a coffee.

P.S. - Whenever you’re ready, here are 3 ways I can help you.

1. Schedule a free audit - Interested in generating more phone calls? This is the best way to get started. I’ll send you a thorough audit of all your digital marketing. Book an appointment.

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3. Promote your company to 3400 subscribers - Sponsoring our newsletter is an affordable and effective way to share your message with the industry leaders.

That’s it for this week.

We have a big announcement next week.

Thanks. Talk to you then.

Tim